Do not sell or share my personal information
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing," or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
Our Founders
Sophie friedfeld-gebaide
CEO
Our CEO, Sophie, is currently pursuing a master's degree in environmental management at Yale, and seamlessly blends her fashion industry, communications, and sustainability expertise. Her background includes professional styling at MM LaFleur, managing social media for NGOs, and overseeing a U.S. Congressman's correspondence program. Sophie's dedication is unparalleled, driven by her personal experiences. In her words, "I left Capitol Hill two years ago not just because I have a black belt in shopping, but because I was fed up with how clothing fit me and I knew I wasn’t the only one. Since then, I have been working to perfect a solution to this problem so many of us face."
olivia burca
COO
Our COO, Olivia, brings technology, fashion and supply chain experience. Olivia began her career in fashion design with a degree from Parsons and further studies at Central Saint Martins. She’s worked for brands that include The Row, Yeezy, and Alice and Olivia. She later transitioned to the tech industry where she was deeply involved in operations, supply chain, and material innovation. Notably, she spearheaded sustainability efforts for Logitech, G. In Olivia’s words, “This insight allows me to play a pivotal role in ensuring that our solutions resonate with and cater to the unique needs of consumers.”